Artificial Intelligence and Predictive Analytics is an advanced form of analytics that uses large amounts of historical data in order to predict future behaviours. For example, we can predict customer demand cycles for the future, based on their past behaviours. This allows you to know what your customers want before they do.
Using R, or AI modelling, we develop these models as a platform to enable proactive customer communication or proactive customer service strategies for top brands. Genii Predict leverages state of the art, high performing computing platforms to enable the machine learning process. We contract senior mathematicians and statistical engineers to develop and maintain these predictive models for us.
Predictive models and analysis are typically used to forecast future probabilities. Applied to business, predictive models are used to analyse current data and historical facts in order to better understand customers, products and partners as well as to identify potential risks and opportunities for a company. It uses a number of techniques, including data mining, statistical modelling and machine learning to help analysts make future business forecasts.
Genii Predict is a state of the art system geared to providing access to historical and current information which can start to identify behaviour, opportunities, insights and other actionable information.